YG Entertainment Brand and the Situation analysis Up--YG Entertainment,서태지와 아이들’s member,YANG HYUN SEOK,BIGBANG,2NE1,SE7EN,LEE HI,WINNER,Characteristics of Targets of Music Industry,Largest portion of people answered ‘Yes’ In 15-29

YG Entertainment Brand and the Situation analysis Up

자료 (압축파일).zip

YG Entertainment Brand and the Situation analysis

YG Entertainment Brand and the Situation analysis


YG Entertainment
NEW MEDIA : Final presentation 2Team

CONTENTS
1. Brand and
the Situation analysis
2. Evaluation
3. Suggestion

1. Brand and the Situation analysis
Brand and the Situation analysis Brand Br and and the Situation analysis Brand and the Situation analysis Brand and the Situation analysis Brand and the Situation


YG Entertainment

서태지와 아이들’s member
YANG HYUN SEOK
1

BIGBANG
2NE1
PSY
SE7EN
LEE HI
WINNER
ETC

설명 좀 추가해주세요
[ ]


Characteristics of Targets of Music Industry
2

[ ]
Largest portion of people answered ‘Yes’ In 15-29
Female are more active In cultural consumption
[ ]

MALE
FEMALE
6.5%
26.9%
7.7%
73.1%

61% of 20s use SNS
High usage rate in Smartphone and Internet
Highest rate in SNS usage between all age groups

[ ]

[ ]
Big 3 Entertainment Agencies
N
4
big entertainment agencies, which have strong influence to whole industry

SM, JYP and YG have more than 50 %of share in the market

[ ]
SM and their Communication Strategy

4
SM TOWN as a ‘Virtual Nation’
SM TOWN Passport
Cover contest
SNS Marketing IDEA Contest

[ ]
SM and their Communication Strategy

4
Using new media(SNS, YouTube) and old media
to communicate with worldwide targets
TV Programs and films SM produced
Pop-up store in Myundong


JYP and their Communication Strategy
4
‘JYP Nation’
[ ]


JYP and their Communication Strategy
5
SNS marketing-Social pages
as effective promotion channel
[ ]

[ ]
[ ]
YG’s Media Usage
6
3D hologram theater
In games ads
Youtube
TV program
[ ]
[ ]

YG’s Media Usage
6
SNS
[ ]
G-Drangon release his new music source in SNS
And YG.Ent’s artists have most number of subcribes in other artists


[ ]
To find out their positioning strategy,
we had interview with 15 people
They are making their music
and album themselves.
But, their music is really good.

they have their own style.
they seldom appear in entertainment show,
so I feel they are not close to me.

(20’s, female)
YG.Ent’s positoning
7

[ ]

YG.Ent’s positoning
7

Musicality
Intimacy
YG Ent.
Good
Poor
SM Ent.
Fair
Fair
JYP Ent.
Fair
Fair

They had singer song-writer and mysticism image.
and it was their previous positioning strategy


2. Evaluation
and the Situation analysis Brand and the Situation analysis Brand and the Situation


2.평가
타겟오디언스 평가
진아언니가하고있는부분


Current Media choices Evaluation
former target : 10~20’s young female
us


자료출처 : http://www.allreport.co.kr/search/detail.asp?pk=15127216&sid=a0708&key=



[문서정보]

문서분량 : 44 Page
파일종류 : PPTX 파일
자료제목 :
파일이름 : YG Entertainment Brand and the Situation analysis.pptx
키워드 : YG,Entertainment,Brand,and,the,Situation,analysis



[추천자료]

- [★★★워킹맘 문제 해결방안★★★] 워킹맘의 개념과 증가 원인 및 워킹맘의 문제점과 대책
- 비누화반응
- 삶 25 25
- 게슈탈트 집단상담의 특징, 과정, 기법, 상담에서의 역할 및 전망[A+ 추천 레포트★★★★★]
- 전자파가 주는 피해